© 2017 – 2019

rebeca naranjo.

Client: Surviving Your Period

Services: UX Design

Year: 2019

This project assigned from the organization McKinsey Design & The Case for Her as part of a competition in my BA graphic design year. The purpose of the project was: change the way the world thinks about menstruation issues and undo the social stigmas surrounding them. Therefore I decided to focus on a target audience of girls between 10-17 years old and give them the basic tools to prepare for the first period. Empower them with the most important information, in order to feel comfortable to talk about periods and be able to explain what is going on with their bodies. They were able to share how they were feeling during their cycle, see here the full app