© 2017 – 2019

rebeca naranjo.

Client: Alpine Pro

Services: Branding

Year: 2017

For my HND program, we had to Analyze and re-design the logo for the Czech brand Alpine Pro (school project), based in Prague but with multiple locations and multiple products.

The final concept I decided to develop was inspired in dynamic and movement since it’s a brand that focuses on outdoor clothing, I wanted to create a new logo with this concept of movement. It’s also inspired in mountains (which is one of the clearest images related with nature) and also I got inspired in the “A” of the name of the company, which I considered it’s an icon of the brand already. I came up with a minimal & flat design, pushing the brand to a modern concept.